Have you wondered how to stay competitive with so many new IV hydration therapy practices opening and some competitors offering deep discounts? What other modalities should you be considering for your practice? When getting started, where do you focus your marketing and branding efforts – how do you know how much you should be spending and who your demographic is? …see more

Learn from successful and seasoned entrepreneurs as they share their best advice on what it takes to achieve success and if they had to do it over again, what they would do differently.

The Panel

Audrey Neff currently serves as the Director of Marketing for PatientNow, which provides practice management solutions for over 3,000 medical aesthetic practices worldwide. Ms. Neff is a national speaker on marketing & practice development and has held faculty speaker positions for over 18 esteemed medical associations and conferences across the U.S.

Alia Fox, MD is the Founder and Medical Director of H20, the Health Hydration Oasis and operates three modern, successful, upscale IV therapy clinics in the greater Milwaukee area. Having begun her career in anesthesiology, Dr. Fox completed her residency at the Cleveland Clinic and her fellowship at the Children’s Hospital of Wisconsin. She is the Department of Anesthesia Chair and Medical director of one of the largest local hospitals in Wisconsin and stemming from her own experience of receiving IVs over the years, Dr. Fox hopes to use IV nutrient therapy as a means to improve peoples lives in an easier and more comfortable setting.

Jonny Weber was a firefighter/paramedic for 17 years and wanted to do something for nurses and medics where they didn’t have to just work more overtime to create a better revenue stream while still helping people. He is co-owner of Mobile IV Nurses in Arizona, Rocky Mountain IV Medics in Colorado, and Lone Star IV Medics in Texas. Jonny has a passion for people in the IV hydration industry and tries to take the ‘business’ part out of it. ‘People over Profit’-Dale Patridge

Christine Ruggiero, after a 33-year career in nursing caring for the sick, Christine Ruggiero wanted to switch gears and use her skills to help others maintain a healthy, productive and active lifestyle. Believing wholeheartedly in the philosophy behind functional medicine, Christine opened her first Center in Middletown and a brand new location in Marlboro. Her team of RNs, wellness coordinators and medical grade aestheticians help clients form the building blocks to a happy, healthy and long life. Owner of Liquivida Wellness Center in Middletown and Marlboro.

Lily Yoo I received my MBA at the University of Maryland and my undergrad at James Madison University. My background and culture being Asian American had always instilled in me the home remedies, natural herbal medicine, acupuncture and holistic approaches to wellness. So when I met Sam, it made so much sense for me to bring in IV Therapy to my surroundings in the NY/ NJ area. I was the first store to open in this state. I’ve been with Liquivida for the last 5 years starting a simple concept with only the IV infusion Kits and now I am pleased to see myself growing with Liquivida into a Franchise Wellness store front. Great model with great products. Owner of Liquivida Wellness Center in Ridgewood